Ilona Gaynor
2009-11

Everything Ends In Chaos

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We are currently living in a period of recession, due to a grand pursuit of which the objectives lay in growth, profitability and pain avoidance. In such a complex network of agendas and hierarchies, it is impossible to predict any potentially harmful circumstances.
 
As functioning humans beings, psychologically we are collectively and individually blind to uncertainty, and therefore often unaware of the impact that singular events can have on our lives: economically, historically and scientifically, until after their occurrence.
– Nassim Nicholas Taleb coined this theory as Black Swan theory.
 
Everything Ends in Chaos is an attempt to artificially construct a financial Black Swan. Positioned in hindsight, and told through a series of fragmented hypothetical narratives that have undergone various financial assessments; from investment bankers and insurance brokers to loss adjusters and risk strategists, drawing upon the practice of insurance with the means to investigate and underpin the moment at which economical fact becomes fiction and vise versa.
 
Can we really insure for such unpredictability?
What does an economic collapse actually look like?
How might it feel to witness such chaos?
 
Everything might just end in chaos, but let’s hope that it be a deliciously, catastrophically beautiful and chaotically profitable, blackest of Black Swans.
 
[Watch the Film]



RELATED LINKS
Interview about the project
Video

OTHER PROJECTS
Orientation Film: an introduction to a new corporate future
The Future is fat, decadent and exclusively green.



The boardroom, where the Black Swan unfolds
The boardroom, where the Black Swan unfolds
Mrs Henderson's welcome home party, getting ready for surgery
Mrs Henderson's welcome home party, getting ready for surgery
 The boardroom explodes, filling the lift with gold debris from the blast
The boardroom explodes, filling the lift with gold debris from the blast
The doves escape from the limousine through an open sunroof
The doves escape from the limousine through an open sunroof