Those Golden Memories
Play to remember.
Those Golden Memories examines the arbitrariness of material rewards in sport. Long after the sporting event, it is not the trophy or the medal that matters, but the memory of the experience itself.
In this future scenario, athletes compete not for medals, but for memories. With advances in optogenetics, as well as empirical evidence of the Proust phenomenon linking our sense of smell with vivid emotional memories, the medal can become a vessel through which memories are transmitted — via direct neural activation, or olfactory stimulation.
In moving from the material to the intangible, the medal gains new significance for the athlete, changing our understanding of rewards, sportsmanship, and what it means to win.
Photos by Victoria Proffitt
Lost Cause Inc