Noam Toran
Senior Tutor

Desire Management

Desire Management is an installation and film celebrating the use of products as platforms for dissident behaviour. In the project, the domestic space is defined as the last private frontier, a place where alienated people use bespoke appliances to engage in unorthodox experiences. Based on real testimonials and news reports, the objects created attempt to reveal the inherent need for expression and identity formation in the face of conformity. The installation was originally shown at the Venice Architecture Biennale in Summer 2004. The project was commissioned by the CNAC Pompidou as part of the D.Day – Design Aujourd'hui exhibition and was screened at the 2005 Raindance Film Festival. In collaboration with Director of Photography Per Tingleff. Running Time: 11 min, 20 seconds Sponsored by Arriflex Ltd, The Royal College of Art, The National Film and Television School, and Fuji Film

The MacGuffin Library