Thomas Thwaites
2007/9

National Fiscal Health Service

A service design project for Intel about the future of money.

Out of sight out of mind...

With the loss of the physical tokens of money do we lose our ability to conceptualise it? Handing over solid coins and elaborately decorated paper is replaced by a wave and an electronic beep - spending becomes less significant and we become more prone to impulse.

 

E-money = information...
In much the same way as supermarkets use loyalty cards to profile our spending with them, perhaps our e-wallets will record the details of our every purchase.

And with information comes control.

So a child's e-wallet won't be able to be used to buy alcohol.

You are what you buy...
Obesity, lung cancer from smoking, alcoholism, even depression. In a sense these illnesses are purchased. Most people know what kind of lifestyle will make them healthy and happy, but impulse gets in the way - another drink, a cigarette, that shiny new product you can't afford.

But if your wallet stops you from being able to pay for the things you know are bad for you...

E-money presents exciting opportunities for public health.

Image 1: Research from 2006 cited by Visa to convince retailers to install their new e-money terminals.

Image 2: E-money, RFID and low power e-ink displays present new opportunities for active marketing materials. Touching your e-wallet to the leaflet displays a personalised price, and touching it again allows you to buy on impulse...

Image 3: E-money makes spending invisible, and marketing techniques become ever more refined.
"The psychological arms race between consumers and marketers has been decisively won; the majority of consumers have lost control of their spending."
The government naively introduces 'Fiscal Health Warnings'.

Image 4: The NFHS an offshoot of the UK's National Health Service is founded. It's remit: To treat diseases of affluence through prescribed spending.

Image 5: A patient and their consultant agree on a variety of restrictions and prescriptions. The patients' e-wallet is programmed to deny transactions for pre-agreed items, or to set aside money for specific things. So in a rational moment you decide what you're able to do in the future...

The NFHS has helped combat physical diseases of affluence [e.g. obesity], addictions [e.g. smoking], and significantly has aided the fight against depression.





OTHER PROJECTS
Teleoperation
The Toaster Project



Image 1: Research from 2006 cited by Visa
Image 1: Research from 2006 cited by Visa
Image 2: New opportunities for active marketing materials
Image 2: New opportunities for active marketing materials
Image 3: E-money makes spending invisible, and marketing techniques become ever more refined
Image 3: E-money makes spending invisible, and marketing techniques become ever more refined
Image 4: The NFHS an offshoot of the UK's National Health Service is founded
Image 4: The NFHS an offshoot of the UK's National Health Service is founded
Image 5: A patient and their consultant agree on a variety of restrictions and prescriptions
Image 5: A patient and their consultant agree on a variety of restrictions and prescriptions