Tom Hulbert
Electronics Tutor

O2 LED Wall

Designed while at IDEO, this LED display covers a two story wall in O2’s flagship store on Oxford Street. The display uses a network of 22 separate bubble shaped modules to show scrolling text in a number of flowing patterns and behaviours. The text takes various journeys across the wall, changing speed, fading up and down, and appearing to scale and distort as it travels through the bubble shaped modules. The text and behaviour could be changed by the staff in-store and an option to email messages to the display was offered.

Credits: IDEO, Durrell Bishop

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